About the Campaign
A selection of top Indian portals and relevant sections targeting specifically women between 18 and 40 years were utilised for the campaign
In January 2008 Clinique launched its range of products in India.
The brand positioned itself as an up-market brand and promoted its prime attributes of being allergy tested, fragrance-free and suitable for all skin types.
Based on the client's brief, an online media plan strategy consisting of 2 phases - teaser & launch were devised. The campaign had a mix of email marketing (eDM's), online banners and homepage exclusives.
Objective, Target Audience & Timelines
The main objectives of the campaign were to unveil the brand in the Indian market, drive traffic to the website, educate the target audience on the brand attributes, collect database and drive footfall to their newly launched store in Delhi.
The Target Audience consisted of women in the age group of 18-40 in Delhi, India. These women belong to the SEC A+, A++ segment and are educated, working-professionals and high-society socialites from Delhi.
The Timelines of the campaign were from November 11, 2007 - December 20, 2007.
The Strategy
A selection of top Indian portals and relevant sections targeting specifically women between 18 and 40 years were utilised for the campaign. The creatives were used artistically to convey the message of the campaign and brand attributes.
Campaign Results:
The campaign generated excellent results with over 9.7 million impressions and 48,550 clicks to the website.
