About the Campaign
In October 2007 IM Galadari launched their 4-month Semi-Annual Campaign promoting the Wadi Walk. The Wadi Walk is a charming, vibrant waterfront community characterised by stylish apartments, outdoor cafes and attractive retail outlets which combine to create an ideal lifestyle proposition at City of Arabia.
Mediterranean-style low rise residential buildings lining the waterway offer large, superbly appointed one, two, three and four bedroom apartments as well as duplex and triplex apartments.
Objective, Target Audience & Timelines
Online campaign should create and increase awareness across the Gulf Region and Iran.
The challenge was to mainly target high networth investors as well as end users such as families in this region.
The Strategy
A selection of top business, news, real estate, finance, banking sites in the GCC and Iran among specific targeted eDM shots to high end users as well as Search Engine Marketing.
Campaign Results
The campaign generated successful results with over 36,000 unique users exploring the City of Arabia website. Over 5,000 users further engaged into the Wadi Walk section.
