About the Campaign
Thuraya launched its satellite-based mobile telephone services in the region in 2006.
The brand positioned itself as a cost-effective solution provider across the region that enhances freedom of movement and connectivity.
Based on the objectives of the campaign, an online media plan strategy consisting of a mix of email marketing (eDM's) and online banners across portals was developed and executed.
Objective, Target Audience & Timelines
The main objective of the campaign was to unveil the brand across the Targeted market, educate them about the brand attributes and drive traffic to its website.
The Target Markets consisted of GCC, Africa & European regions.
The Timelines of the campaign were from 20 June - 20t August, 2006.
The Strategy
A selection of top portals, 6 global and 10 regional, were chosen as a part of the campaign. The campaign was a mix of Email Marketing and Banner advertising across these portals and relevant database.
Campaign Results
The campaign attracted 2,059,052 users and recorded 47,268 clicks with a CTR of 0.57%.
A total of 17,091 post click activities were recorded from the campaign.
Of this, the "Products" section recorded the highest share of post click activity, 25.3% with 4,806 activities.
