Neo Digital has a team of 4 online media traffickers. A trafficker's role is to work side by side with the account manager to follow-up on the campaign and confirm that it is performing as per expectations.
This optimisation process may take many forms and is dependable on many factors including placements, creative, seasoning, etc...
It is Neo Digital's role to treat every campaign as a success story and campaign optimisation is key in making sure that our services to our clients are round-the-clock and in real time.
