Most publishers now follow IAB standard sizes; however, in special cases, they adapt to other creative formats as well.
When selecting the type of banner to be used in an online campaign, it is important to consider the objectives as well as budget. Some displays can be high impact and intrusive and some static and less intrusive, therefore, better for branding. Another consideration of choosing banners for the campaign is the budget allocated as prices vary.
Examples of banner sizes available in the market
- Skyscraper 120 x 600
- Leader board 728 x 90
- Top Banner 468 x 60
- MPU 300 x 250
Non-Standard
- Content Push
- Overlay
- Video
- Page Peel
- Text Ads
