In this case the recipient is normally a registered user of an online portal which solicits 3rd party information.
These are interesting ways to reach and be accepted by registered users as they can be provided with special offers through the same. The 3rd party solicitation is an opt-in standard initiated by the user. The portal or database carrier has control over this.
Email marketing is an effective tool to target by specific demographics. Because of this feature, the performance of an email marketing campaign normally reaches a higher conversion rate.
Targeting options include
- Age
- Gender
- Nationality
- Country
- Job Title
- Income
- Industry
