Outside the realm of the internet, Neo Digital continues to seek new digital platforms for advertisers. A key area of interest is mobile marketing, which has barely been tapped into in this region, even though the use and demands of mobile services and functions are growing fast. Mobile Marketing has evolved from simple SMS, to Bluetooth and WAP ads, to customer relationship management.
Case studies have consistently shown that mobile users who utilise their mobile's to access the internet are affluent and educated individuals. They also tend to use SMS as often as accessing the internet several times a day.
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