Flip Holdings has welcomed David Sheridan as the new CEO of Neo Digital, the region’s first dedicated digital media agency. The former Regional Director of Mindshare MENA, David is an industry veteran with over 20 years experience and previously served as the head of Flip Media’s UK operations which he still oversees.
His new role sees him taking Neo Digital to the next level, as well as an expanded group role in helping to develop Flip Holding’s international markets.
According to David, “2009 has required a re-structuring and re-positioning of Neo Digital brought about by the economic recession and the decision of a major agency partner to take their online media billings in-house after two years of sustained growth through Neo Digital. We must accept that the large multi-national consumer accounts will most likely stay loyal to their globally aligned roster agencies and therefore re-focus our efforts towards the growing base of local and regional clients. Together with our sister agency, Flip Media, we offer turnkey solutions for regional clients looking to develop their online presence including websites, SEO, social media, ePR, advertising creative and the services offered by Neo Digital – media buying and SEM. This integrated approach has proved a compelling offer for our biggest new business win this year – the Abu Dhabi based twofour54. We look forward to 2010 as a year when local and regional clients will come to accept the internet as a ‘must have’ element of their marketing mix with Flip Media and Neo Digital at the forefront of online specialization in the region.”
